{"id":1194,"date":"2015-03-31T21:22:28","date_gmt":"2015-03-31T10:22:28","guid":{"rendered":"http:\/\/howden.net.au\/thowden\/?p=1194"},"modified":"2015-03-31T21:22:28","modified_gmt":"2015-03-31T10:22:28","slug":"ecommerce-platforms-on-line-shops-web-store-cloud-trading","status":"publish","type":"post","link":"https:\/\/howden.net.au\/thowden\/2015\/03\/ecommerce-platforms-on-line-shops-web-store-cloud-trading\/","title":{"rendered":"eCommerce Platforms, On-line Shops, Web store, Cloud Trading"},"content":{"rendered":"<p>Call it what you will, the on-line sales process kicked-off barely 20 years ago, and I opened my first store in 1999, and swapped into osCommerce in 2000 \/ 2001 and stuck with it until last year.<\/p>\n<p>I have worked with a large number of eCommerce solutions and other open source platforms over the years for myself and clients.<\/p>\n<p>With a lot of other pressures I stopped searching and became complacent with my store leaving it run for too many years without an update. I worked with clients modifying platforms to suit their needs but in following the osCommerce method of hard-coding so much of the system any chance of a simple upgrade path was killed in a forked path that ultimately leads to a dead-end.<\/p>\n<p>So, what to do next?\u00a0 The open source store market is flourishing with more offerings than you can &#8216;poke-a-stick-at&#8217;.<\/p>\n<p>There are pure open-source solutions, open-source commercial products, 2-tier open \/ commercial offerings, pure commercial tools, as well as a lot of noise from service providers.<\/p>\n<p>Bricks and mortar stores have been changing, large shopping malls are being up-sized, or stagnating, with empty floor space. What-ever cannot be sold by mail-order is still viable in-store, but there are only so many coffee-shops, hair-dressers, nail salons, etc. that can survive in a centre, but I digress.<\/p>\n<p>So for the mail-order products, i.e. anything that can be posted, parceled, or containerised, is eligible for an ecommerce site. Is anyone not selling on-line ?\u00a0 While it may seem that everything is on-line it is simply not the case.<\/p>\n<p>Some studies show that consumers still want a physical shopping experience.<\/p>\n<p><a title=\"USA Business News Daily\" href=\"http:\/\/www.businessnewsdaily.com\/7756-online-shopping-preferences.html\" target=\"_blank\">http:\/\/www.businessnewsdaily.com\/7756-online-shopping-preferences.html<\/a><\/p>\n<p><a title=\"Small Biz Trends - Preference for Stores\" href=\"http:\/\/smallbiztrends.com\/2014\/08\/consumers-prefer-shopping-in-a-store.html\" target=\"_blank\">http:\/\/smallbiztrends.com\/2014\/08\/consumers-prefer-shopping-in-a-store.html<\/a><\/p>\n<p>There is also an older but more in-depth commentary from the <a title=\"HBR: The Future of Shopping\" href=\"https:\/\/hbr.org\/2011\/12\/the-future-of-shopping\" target=\"_blank\">Harvard Business Review on physical vs ecommerce<\/a>.<\/p>\n<p>In Australia, <a title=\"ABS - Australian Businesses not On-line\" href=\"http:\/\/www.digitalbusiness.gov.au\/2013\/07\/02\/latest-abs-statistics-many-australian-businesses-still-not-engaging-online\/\" target=\"_blank\">government studies from only 18 months ago<\/a>, showed that small and medium enterprises a lagging in this country with their on-line presence and capability. There are obviously still great opportunities in all markets for any business to commence their on-line presence and include on-line trading in one form or another.<\/p>\n<p>So, #1 there is a large percentage of businesses not online who could be, and #2 consumers will make use of both bricks and mortar and virtual stores without exclusion of one over the other.<\/p>\n<p>So the questions that I am trying to answer include: What is the answer (and is that answer singular?) to on-line trading for Australian businesses? What platforms will provide a good solution now and potentially the future? What are the strategies that will work to marry both a shop of bricks and one of ether ?<\/p>\n<p>Particularly I am interested in retail and small end retail, the Mum &amp; Dad store that many years ago was in a strip-centre of a dozen stores or less.<\/p>\n<p>I don&#8217;t have answers but I am working on them.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Call it what you will, the on-line sales process kicked-off barely 20 years ago, and I opened my first store in 1999, and swapped into osCommerce in 2000 \/ 2001 and stuck with it until last year. I have worked with a large number of eCommerce solutions and other open source platforms over the years [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12],"tags":[],"class_list":["post-1194","post","type-post","status-publish","format-standard","hentry","category-oscommerce-oscmax"],"_links":{"self":[{"href":"https:\/\/howden.net.au\/thowden\/wp-json\/wp\/v2\/posts\/1194","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/howden.net.au\/thowden\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/howden.net.au\/thowden\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/howden.net.au\/thowden\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/howden.net.au\/thowden\/wp-json\/wp\/v2\/comments?post=1194"}],"version-history":[{"count":0,"href":"https:\/\/howden.net.au\/thowden\/wp-json\/wp\/v2\/posts\/1194\/revisions"}],"wp:attachment":[{"href":"https:\/\/howden.net.au\/thowden\/wp-json\/wp\/v2\/media?parent=1194"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/howden.net.au\/thowden\/wp-json\/wp\/v2\/categories?post=1194"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/howden.net.au\/thowden\/wp-json\/wp\/v2\/tags?post=1194"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}